Playboy Club

Playboy Club’s New Delhi outpost showcases its signature bunny logo as a 10-metre-wide hologram projection, ensuring the brand needs no introduction.

Experiential Branding, Hospitality
Themed Entertainment, Nightclubs & Lounges
New Delhi, India

Raising the stakes by introducing a large-scale immersive experience to a nightclub, the Playboy Club pushes their long-standing collaboration with Chopra’s Designs to new heights with its grand launch in New Delhi, India. Using breathtaking productions that include aesthetics, engineering, and logistics, attention is brought to the complete integration of multimedia design into the experience of social gatherings.

In order to establish this blend of creative ingenuity and technical finesse within the entertainment trade, which brings people together for a collective experience, the team utilises an array of technological installations. This includes a mesmerising network of six hundred laser beams that fill the volume of the club with an invigorating pulse, along with a vivid canvas of 3 million pixels of video that brings scenes to life in a dynamic manner. The dance arena holds a kinetic chandelier of broken rings, accented with scenic integrated LED ribbons as the central lighting installation. To harness the potential of LED wall designs showing digital art, the stunning bar art installation provides an ever-changing bunny sculpture visual display, animating 10-metre-wide bunny hologram projections that skillfully showcase the brand’s identity in an innovative and imaginative fashion.

The guests revel in the experience crafted by Chopra’s Designs as visual artists, giving life to a rhythm-heavy space. A mere social experience is elevated to an unforgettable immersive exploration, offering the public never-before-seen entertainment that creates memories through unified engagement.