Marq

Dubai’s desert acts as a blank canvas to this Jumeirah nightclub with enigmatic spatial elements and a continuous stretch of immersive visuals.

Industries
Hospitality
Typologies
Lobbies, Nightclubs & Lounges
Location
Dubai

Chopra's Designs partners with Marq to create an all-engulfing multimedia experience that utilises all the services of acoustics, lighting design, projection mapping, digital art, and interactive art installations within its volume, located in the heart ofDubai. Each design decision has been carefully curated to bring a rich expanse of visual experiences for the visitors to the nightclub.

The Marq Nightclub experience begins the very moment guests pass through its dynamic walkway. The lobby boasts a cascading waterfall with a motion-sensor screen to mimic the visitors' movements, thus exploring human interaction with a digital medium of art. With this dynamic visual representation of the guests, they step inside an enigmatic space that envelops them in wonder. A symphony of lights unfolds as five different types of LED installations illuminate the entire space. Among these LEDs, one is broken into several hexagons like an art installation, gracefully moving on hydraulics in sync with the music's pulsating beat, while another forms a curtain of lights at the back of the VIP enclave. The columns are enveloped by captivating visuals brought to life through light projections, ensuring the incorporation of multimedia media in spatial elements of the structure as well. A continuous stretch of immersive visuals is materialised as the stage backdrop design via an LED media wall extending from the rear of the DJ booth to the ceiling. The spatial volume also showcases and advances the Digital Multiplex (DMX) lighting services, where the VIP section is adorned by a laser grid. Synchronised video content, lighting choreography, and soundscapes converge to form a harmonious palette of changing hues.

This enthralling tale of motion and emotion provides a glimpse into the show-stopping moments of the nightclub. A myriad of innovative multimedia strategies serves as a time capsule where the journey of an immersive experience starts and ends within the essence of Marq.