AKFD Factory

Celebrated designer Ayush Kasliwal’s furniture design arm gets a technologically creative upgrade.


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Services
Acoustics & Audio, Lighting Design
Typologies
Art Installations, Social Impact, Themed Entertainment
Location
Jaipur, India

Often, through artistic collaborations with visionary architects, some aesthetically and conceptually forward spectacles are created. Such is a collaboration between visual artists Chopra's Designs and architects AKFD Studio, where the latter's furniture factory in New Delhi, India, is transformed into an engaging audiovisual experience to explore the realm of boundless possibilities when functionality, art and entertainment converge.

The industrial charm of the furniture factory provides a contrast to the whimsical elements of the immersive design. By harnessing cutting-edge lighting techniques, projection mapping, and immersive acoustics, this otherwise unassuming space is infused with a newfound dynamism. Within the expanse of the factory's open layout, visitors are invited into the celebration of this creativity, where an alternate reality to the space is unveiled. Architectural lighting is elevated to innovative lighting design, employing an array of LED laser beams choreographed to harmonise with the enveloping audio. This mix-media presents the space with depth and intrigue, affirming that even the most pragmatic spaces can be reimagined as galleries of innovation. The acoustics are not just an auditory experience; they are meticulously designed through audio engineering to resonate with the overarching concept, composing a symphony that can not only be heard but also emotionally experienced. This results in a treasury of immersive moments within this captivating art installation.

The warehouse setting is reconstructed as a canvas for artistic expression through thorough conceptualisation and new-age technology implementation. As the factory's dutiful original purpose evolves into a field of imagination, this journey from utility to artistry emphasises the potential of technology as a transformative force and a powerful catalyst, elevating the potential of every space.