Marq
Dubai’s desert acts as a blank canvas to this Jumeirah nightclub with enigmatic spatial elements and a continuous stretch of immersive visuals.
Hospitality
Nightclubs & Lounges, Lobbies
Dubai
Chopra's Designs partners with Marq to create an all-engulfing multimedia experience that utilises all the services of acoustics, lighting design, projection mapping, digital art, and interactive art installations within its volume, located in the heart ofDubai. Each design decision has been carefully curated to bring a rich expanse of visual experiences for the visitors to the nightclub.
The Marq Nightclub experience begins the very moment guests pass through its dynamic walkway. The lobby boasts a cascading waterfall with a motion-sensor screen to mimic the visitors' movements, thus exploring human interaction with a digital medium of art. With this dynamic visual representation of the guests, they step inside an enigmatic space that envelops them in wonder. A symphony of lights unfolds as five different types of LED installations illuminate the entire space. Among these LEDs, one is broken into several hexagons like an art installation, gracefully moving on hydraulics in sync with the music's pulsating beat, while another forms a curtain of lights at the back of the VIP enclave. The columns are enveloped by captivating visuals brought to life through light projections, ensuring the incorporation of multimedia media in spatial elements of the structure as well. A continuous stretch of immersive visuals is materialised as the stage backdrop design via an LED media wall extending from the rear of the DJ booth to the ceiling. The spatial volume also showcases and advances the Digital Multiplex (DMX) lighting services, where the VIP section is adorned by a laser grid. Synchronised video content, lighting choreography, and soundscapes converge to form a harmonious palette of changing hues.
This enthralling tale of motion and emotion provides a glimpse into the show-stopping moments of the nightclub. A myriad of innovative multimedia strategies serves as a time capsule where the journey of an immersive experience starts and ends within the essence of Marq.
Celestial
Celestial is a marriage that was truly made in a visually-enchanted heaven.
Event Entertainment, Cultural & Museums, Tourism & Heritage
Themed Entertainment, Facades, Events, Cultural
Jodhpur, India
Well indicative of the term, "Celestial" comes forth as a creative collaboration between Chopra’s Designs and design curators The Envelop, pictured within the confines of Mehrangarh Fort in Jodhpur to enhance key moments at a wedding event. Fed with a brief to amplify all things Celestial, Chopra’s Designs’ expertise as lighting designers captivates those in attendance in a journey through the world of universes on a massive illusionistic scale, both physically and virtually.
This spectacle forms an intricate ecosystem of lighting and projection installations, accompanied by an ambient lighting design that vividly portrays a multitude of themes present in the Universe. Segregated into various zones of Shuttle, Sun, Moon, Stars, and the Galaxy, visitors are led through distinct immersive spaces, each offering unique moods and performances. Each zone compresses people through an array of interconnecting areas to release them into a different dimension with a harmonious blend of innovation, aesthetics, and effective event planning. Seamless transitions between these spaces are designed for an elevated experience using LED design data walls, and the synchronised dance of Digital Multiplex (DMX) lighting adds to the splendour, creating a multi-dimensional experience.
The centrepiece, "The Star Universe," emerges as a standalone experience. The starry Universe features dotted stars, disco ball pyramids that mimic star surfaces, and a laser sky that forms a celestial canopy, all availing a spectrum of Chopra’s Designs’ services. A giant suspended star installation curated on the kinetic motors took the theme to new heights. Additionally, the Sun is curated using a massive sandpit with light projections all around and fire artists’ loud, bold performances slathered in red. The sun installation replicates the one we see in the skies; the centre here shines constantly, emitting intense light, making it impossible to gaze at the creative execution. Lighting and audio design play a pivotal role in such demonstrations. It involves understanding lighting, 3D projections, interactive elements, foley sounds, ambience, and background music to shape the space's atmosphere and impact.
As technology consultants and installation artists, Chopra’s Designs spearheads this creative spectacle and aims to set new benchmarks in lighting, audio and experiential design. Orchestrating the concept of space and infusing creativity into every aspect, "Celestial" transforms the fort's confines into a cosmic spectacle.
SOUL Festival
Chopra’s Designs curates an immersive experience which forms the SOUL at this Rajasthani music festival.
Tourism & Heritage, Event Entertainment, Experiential Branding
Events
Jodhpur, India
Envisioned as the highlighting party for an upscaled hospitality experience, the Pop Party at the Soul Festival 2023 features an ensemble of music, food, and a visual treat using interactive designs at the Ananta Hotels and Resorts in Jodhpur. It is the collective brainchild of the creative minds at Chopra’s Designs and event curators the Envelop, transforming a spirited social atmosphere into one that involves a harmonious blend of art, technology, and design. This approach showcases a seamless integrationof multimedia design to portray the themes of "Pop" and "Bizarre", celebrating a concept that was earlier tested at a construction site into an astonishing reality.
To cultivate this fusion of conceptual brilliance and technical expertise within the realm of entertainment, the main socialising space greets the crowd with an LED digital art installation as part of its stage design, displaying the letters “SOUL” in a buzzing tone, which resonates with the theme of the event. The installation is bent at ninety degrees and continually transforms in form and colour. Additionally, a motion-activated LED wall design created within the entrance walkway employs an array of mystical colours to add to the bling of the event through its interactive nature. Attracting the crowds becomes its focal point, curated distinctly to engage the guests in attendance. It features the festival’s quirky logo against a bright pink backdrop that manoeuvres along with a person’s movement. The dance floor decked with lighting and acoustic interventions unfolds as a meticulously choreographed spectacle where the employed lighting technology dances in tandem with the music. These pixel-controlled lights paint the entire volume of the space with vibrant laser hues, lending character and authenticity to it. The convergence of these dynamic elements amplifies the glamour of the festival and captures the audience to encounter an array of experiential design elements like interactive art, hologram projections, animated projection lighting, and curated stage designs.
The audience is treated to the best that Chopra’s Designs bring forth via multimedia design, with an exclusive immersive experience curated over seven days of meticulous set design and six months of thoughtful event planning. Conceptualised as a holistic celebration of mind, body and soul, the festival narrates a culmination of innovation, design, and entertainment.
Playboy Club
Playboy Club’s New Delhi outpost showcases its signature bunny logo as a 10-metre-wide hologram projection, ensuring the brand needs no introduction.
Hospitality, Experiential Branding
Themed Entertainment, Nightclubs & Lounges
New Delhi, India
Raising the stakes by introducing a large-scale immersive experience to a nightclub, the Playboy Club pushes their long-standing collaboration with Chopra’s Designs to new heights with its grand launch in New Delhi, India. Using breathtaking productions that include aesthetics, engineering, and logistics, attention is brought to the complete integration of multimedia design into the experience of social gatherings.
In order to establish this blend of creative ingenuity and technical finesse within the entertainment trade, which brings people together for a collective experience, the team utilises an array of technological installations. This includes a mesmerising network of six hundred laser beams that fill the volume of the club with an invigorating pulse, along with a vivid canvas of 3 million pixels of video that brings scenes to life in a dynamic manner. The dance arena holds a kinetic chandelier of broken rings, accented with scenic integrated LED ribbons as the central lighting installation. To harness the potential of LED wall designs showing digital art, the stunning bar art installation provides an ever-changing bunny sculpture visual display, animating 10-metre-wide bunny hologram projections that skillfully showcase the brand’s identity in an innovative and imaginative fashion.
The guests revel in the experience crafted by Chopra’s Designs as visual artists, giving life to a rhythm-heavy space. A mere social experience is elevated to an unforgettable immersive exploration, offering the public never-before-seen entertainment that creates memories through unified engagement.
Elleys’
An exhibition booth for an electric label makes a maze of rotating light switches illuminate and respond to human movement.
Event Entertainment, Experiential Branding, Corporate
Art Installations, Events
New Delhi, India
Elley's Electric, a trusted name in the electrical industry, joins forces with visual artist Chopra's Designs at the AceTech Exhibition hosted in Mumbai, India, where an immersive experience is created for their booth featuring a combination of switches, motors, lighting, and digital art. This commissioned kinetic art installation becomes a drawcard for passers-by, which is a critical quality to possess for a kiosk at a large-scale exhibition.
Stationed prominently at the exhibition's entrance, the booth assumes a pivotal role, where a multimedia experience is realised to celebrate the brand's history, design and innovations. These values transform into a maze of vibrant colours, beaming light and glowing projections at the entrance facade of the kiosk as part of the lighting installation. Taking centre stage within this creation, a vast room featuring 270-degree interactive art made of Elley's switches acts as the focal point of the reception area. The switches rotate and illuminate in response to every surrounding movement, enticing people to enter the booth, which is exclusively transformed into an immersive passenger experience. It replaces the visualisation with the visitors' reflections. Additionally, digital art paintings featuring components of electrical switches line up on one side of the passageway, thus utilising their lighting services and exploring human interaction with varied mediums of art within the same space.
Equipped with the ability to interact with the engaging and dynamic space directly, visitors embark on an exploratory journey in which they discover the brand in a completely novel way. They become integral to the artwork's narrative, bringing a spectacular kinetic show to life.
